Improving an existing Wix website in Curaçao? Here’s what we did for MW Bedden & Slapen
- Aranka van de Sanden
- Mar 18
- 3 min read
Not every entrepreneur starts with a web designer.
Some build their own website in Wix. Others have one created by a friend, freelancer or external agency. And sometimes… there’s just something online.
MW Bedden & Slapen already had a Wix website. The foundation was there. The branding was clear. The company is well-known on the island. But technically and content-wise, there was room for improving an existing Wix website.
In addition to building new websites in Curaçao, we specialize in upgrading and restructuring existing Wix websites.
When should you improve your existing Wix website?
Can an existing Wix site be optimized without rebuilding everything?
Yes. But not always without adjustments.
At MW Bedden & Slapen, we found:
Broken links
Unoptimized meta titles and descriptions
Inconsistent tone of voice
Pages that could be technically improved
No clear SEO structure
The website worked, but it was missing opportunities.
So we started with the technical foundation: cleaning up links, improving SEO settings and optimizing the page structure. After that came design improvements and new pages, all aligned with the existing brand identity.
What if you built your Wix website yourself?
Is it a problem if you created your own website?
Not at all.
Wix is user-friendly, which makes it attractive for entrepreneurs. But “it works” doesn’t automatically mean “it’s strategically built.”
Many business owners are great at what they do. But web design, SEO structure and conversion optimization are separate disciplines. Stick to your expertise — and let your website be handled by professionals who do this daily.
That’s why we combine design with SEO copywriting, so your content doesn’t just look good, but also ranks in Google.
At MW Bedden & Slapen, there was already a strong brand identity. That’s valuable. We strengthened that foundation by:
Rewriting content in a consistent professional tone
Optimizing all texts for SEO
Improving the mobile version
Adding a WhatsApp button for easy contact
Structuring new pages logically
This is how an existing website evolves into a more professional platform.
What if your Wix website was built by someone else but no longer feels right?
Can another agency adjust your Wix website?
Yes, as long as you have access to the account.
We often see businesses with websites that no longer match their vision or growth. The structure doesn’t work, SEO is missing, or important elements like a Privacy Policy are not included.
For MW Bedden & Slapen, we:
Added a Privacy Policy (legally required)
Optimized SEO per page
Rewrote meta titles and descriptions
Improved internal linking
Simplified the user experience
SEO is often not included by default when a website is built. Design and search visibility are two different disciplines. At BeContent, we do both.
Does an existing website sometimes need to be partially rebuilt?
Can you keep adjusting everything, or is rebuilding sometimes better?
Honestly: sometimes rebuilding is more efficient.
When a site is technically messy or pages are structured poorly, fixing it can take more time than strategically rebuilding parts within the same Wix account.
That doesn’t mean everything has to go. It means we evaluate what works and what needs improvement.
As we explained in our Google Sites to Wix migration case, it’s all about improving in phases.
What are the results of improving an existing Wix website?
Does optimization really make a difference?
Yes — especially in the long term.
By:
Improving technical SEO
Optimizing mobile usability
Making conversion points clearer
Removing broken links
Simplifying structure
you ensure your website is not just “nice looking,” but also functional and easy to find.
For a well-known company like MW Bedden & Slapen, this is essential. People search with intent — your website needs to perform technically.
And when social media campaigns lead to your website, your landing pages need to convert.
What does this mean for your website in Curaçao?
Do you:
Have a Wix site you built yourself?
Have a website that no longer fits your business?
Not sure if your SEO is set up correctly?
Feel like your pages are technically messy?
Then a completely new website isn’t always necessary.
Sometimes optimization is the smarter move.
Sometimes restructuring within Wix is the better step.
It’s not about starting over. It’s about improving strategically.
Want to know how your current website is performing? We’d be happy to take a look.
FAQ
Can I improve my existing Wix website without losing everything?
Yes. In many cases, we optimize within your existing account and keep what already works.
Is a Privacy Policy required on my website?
Yes. If you process personal data, a Privacy Policy is legally required.
Why is SEO often not properly set up on existing websites?
Because SEO is a separate discipline. Many websites are built visually, but not technically optimized.
Do I need to rebuild my website if it’s messy?
Not always. Sometimes we optimize. Sometimes we restructure. It depends on the situation.
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